Brand Manager - Oil/Lubricant

The Brand Manager role for Helix is one of the most important marketing roles, within Shell, leading the P&L for the Helix brand, end to end. The key deliverables for the role is to develop Helix as the leading and the fastest growing brand in the passenger car motor oil segment. She/he will create high customer salience for the brand and be the overall brand custodian for the brand. The role calls for strong strategic, analytical and execution mindset and high degree of activation experience.

Success in this role will be determined by deep insights into consumer needs, understanding of the value chain, ability to prioritize and focus and an appetite to deliver extraordinary business results. As India is a fast growing market, there is also the opportunity to work with the Global marketing teams to provide input to the development of new customer value propositions, pioneer some of the industry 1st initiatives, and lead strong success stories.

Scope of the role will encompass the general trade, modern retail and franchisee workshop channels. High degree of exposure to global stakeholders and practices, alignment with other functions like Sales, OEM teams, Finance, Route to Market, Regional Marketing and other related functions are some of the must haves for this role. This will be a pipeline leadership role for top senior level roles in Marketing within Shell.

Accountabilities

P&L accountability for the Helix Brand

Accountable for the volumes and profit-lines for the brand across direct & indirect Line of Sales

Developing the annual marketing plans for the brand

Developing the 3 year brand strategy roadmap

Achieving a high ROI for the marketing budgets allocated

Manage all expenses within the budgets allocated

Alignment with global & local stakeholders and collaboration with other functions, like pricing, trade marketing, portfolio management etc