This position is with our Client, a leading Multi brand FMCG Major with Pan India Presence.  This role is pivotal for the Marketing Team and reports to Head- Marketing  Takes overall responsibility for managing all brands within a category.  Assists in developing and executing the marketing & branding strategy to improve market share and reach.  Monitors activities such as media, brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.  Ensures co-ordination within brands of the same category in order to ensure brand optimization.  Ensures that brands leverage on the common market intelligence & consumer needs for the category.  Key Responsibilities:  - Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.  - Monitors coordination between advertising & research agencies, consultants and the brand teams.   - Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.  - Scans the business environment to explore options for revenue generation from new and existing customers.  - Assumes responsibility of developing all brand extension strategies, along with the marketing head.  - Prepares all annual plans and budget planning activities for all brands within the category.  - Monitors brandwise budget vis-a-vis actual expenditure.  - Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.  - Develops systems across brand teams which facilitate better MIS and synergy of operations.  - Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.  - Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another.  - Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.  - Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.   - Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team  - Ensures adequate motivation and retention of all employees through effective leadership and grooming  - Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence

Kolkata

Brand Manager - Non Food Category 

Brand Manager - Non Food Category  ,Job Description for Brand Manager - Non Food Category  in Talent Acquisition Group in  Kolkata for (7-12) years of experience. Apply Now!

Job Description for Brand Manager - Non Food Category  in Talent Acquisition Group in  Kolkata for (7-12) years of experience. Apply Now!