Brand Manager - Milk Sales Division

Company : MDFVPL

Function : Marketing

Location : Corporate Office (Noida)

Grade : L-5

Functional Reporting : Sr. Manager- Marketing

Administrative Reporting : Sr. Manager- Marketing

Total Reportees (Direct/ Indirect) : 1 / 0

Main Purpose (captures essence of the job in brief) :

Ensuring effective execution for Milkbrand plans and building the Category base Consumer & Market understanding. The position involves providing inputs for development of & operationalising the Marketing plans for milk across India

Main Responsibilities (listed in order of priority) :

- Building annual marketing calendar, devising and activating ATL & BTL programs, optimizing marketing spends for pan India.

- Executing various researches likebrand health, U&A studies, campaign evaluation, product and concept research

- Analyzing sales, competitor and consumer trends

- New product development and Innovation - Development and delivery of new product development (NPD) plans, For any form of communication directly or indirectly linked to Company/Brand equity works under strict supervision and is a responsibility of Marketing Dept.

- Liaise with all the internal stakeholders - Legal, finance, sales, R&D and plant to ensure right product mix in terms of price, promotion, packaging and product

- Drive special projects to bring in innovation/improvement in customer service, customer loyalty, new formats of delivering milk and etc

- Proposing and evaluating trade schemes across India in coordination with Sales team for all the channels

Job Specifications :

Education : MBA (MARKETING)

Experience : 5-7 Years in FMCG sector

Training : Branding & Marketing Strategies

Skills/ Attributes :

- Analytical abilities

- Communication skills

- Problem solving

- High energy levels & positive attitude

- Creativity / Creative Judgment

- Presentation Skills

- Data Collation and Analysis

- Consumer Empathy / understanding

Internal And External Contacts :

Internal Interfaces (other than direct reportees and immediate superior) :

Position/ Department/ Organization & Purpose of Contact :

- Sales Day to day coordination on sales numbers, current schemes, on ground activities and support & new product performance.

- Production Follow up on stocks and packaging material status, launch of new products & updated product costings.

- Accounts Regularly send statement of committed expenditures and ensure timely payment to outside parties

- Purchase Development of new packaging material

- Logistics Placement of new packs in market & implementation/ distribution related to ongoing consumer promotions

- Legal Clearance for launch of new products, SKUs, contracts, agreements etc.

External Interfaces :

Position/ Department/ Organization & Purpose of Contact :

Ad. Agency : Developing brand communication & implementation.

Media Agency : Implementation of the media plan and monitoring of the same.

Direct Marketing Agencies : Planning and implementation of consumer promotion and on-ground activities

Research Agencies : Quantitative & qualitative research to learn consumer preferences and responses/ feedback

Suppliers(POS) : Development of merchandising material, promotion items/ gifts etc.

Extent Of Guidance Received :

Guidance : Jobholder is expected to work with a large degree of independence and establish procedures for attaining specific goals and objectives in a broad area of work, within the organization's plans, policies and reporting requirements. Overall guidelines and objectives are discussed initially and progress is reviewed intermittently and informally.

Additional information about the job :

Nature of situations/ problems faced in the job :

Duties as well as problems encountered are varied, require initiative and judgment in interpretation, collection and analysis of information to develop solutions and may require research extending between 1-3 months.

Extent To Which Job Is Defined :

- The end results are defined and general procedures and policies are specified (but specific tasks for achieving the end results are not well defined).

Systems, Policies And Guidelines Available : Guidelines, budgets, targets, computerized systems

Extent Of Supervision Provided : General instructions and guidance