Discipline - Marketing

Subsector - Brand / Product Management

Location - Mumbai

About our Client - Our client is a Global giant in the Food industry. Well established in the western hemisphere, they are now turning their attention to India with the intention of growing their footprint. They offer a diverse range of Food & Nutrition products that are leaders in their respective categories. They are poised to grow rapidly and need a strong Brand Marketing Manager - Fresh to fast track the growth for India

Job Description: Reporting to the Marketing Director- India, the incumbent will be responsible for:

- Custodian of the Fresh Business of the company in India

- Lead brand/product innovations, creative development, promotion planning, media planning for Fresh

- Manage Brand P&Ls and track delivery on Volumes, Revenue & Margins.

- Develop and Manage the annual marketing plan (A&P) for 2016

- Closely monitor and coordinate all marketing spends & budget releases for the brands with external vendors & internal stakeholders

- Derive consumer insights to improve product formulations, packaging, positioning and communications development

- Responsible for ideation, development & execution of consumer activations & consumer promotions

- Project Lead for New Product Development and In-Market Launch & Execution

- Monitor activities being undertaken by competition by acquiring information from the sales team & syndicated databases.

- Work with the Sales Team in all areas of merchandising development to ensure execution & implementation of the merchandising plan as per brand guidelines

- Develop and Maintain a working relationship with external vendors, Media houses, Research agencies and Advertising agencies for promotional activities and Brand initiatives

The Successful Candidate :

- Premier MBA with 8-11 years of experience in reputed FMCG / Retail organizations. The applicant must have experience of at least 2 years of managing a brand.

- Experience in Dairy/ food companies will be preferred.

Skills Needed :

- Love for consumers and high consumer centricity

- Is highly energetic and passionate. Has the drive to initiate and execute plans independently

- Can lead cross-functional teams and manage stakeholder alignment

- Knows how to deliver a real brand experience through design, display, POS, shop in shop and events

What's on Offer - Competitive remuneration package, excellent career prospects and an opportunity to work in a fast growing, entrepreneurial business environment.

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