Brand Manager - Luggage Industry

Position : Brand Management (Multiple openings)

Reporting to : Head of Marketing

Location : Mumbai

Industry : Leading Luggage Industry

Role Description

- The position has responsibility for marketing.

- The incumbent will be responsible for defining the strategic positioning of the brand

- Developing and maintaining brand identity and applying it across the communication spectrum viz. Products, collaterals, retail, trade & consumer communication etc

- Development of marketing tools to support the sales team.

- Development of Product portfolio, working along with design team.

- Developing retail identity and support in execution to international team

- Leading activities with external agencies (advertising agency etc) to implement communication strategies & tools

- Feed back for management decision making based on sales & portfolio analysis.

- S/he will work closely with sales to understand and counter competition with unique value propositions.

- Product launches and product development.

Job Knowledge

- Marketing & Advertising management, product development, Market research, and sales management.

Mehul Deshmukh
+9620973003