Brand Manager - Liquor/Beverages

Role : Brand Manager - Liquor/Beverages

Looking for a Brand Manager for a leading liquor company based at New Delhi. Candidate must be a full time MBA with minimum 5 years of experience into branding.

Job Responsibilities :

- Responsible for Media management for the brands.

- Working out clear positioning for brands with cost effective communication strategies.

- Responsible for launching of new products including market research, technical feasibility studies and the development of product pricing strategy, packaging designs etc.

- Accountable for market performance of brands in terms of decisions regarding trade and consumer schemes, Distribution focus, Pricing and W/S management.

- Responsible for all brand communication developed by agencies for brands.

- Monitor brand plans for all brands with special emphasis on key marketing variables.

- Monitor brand promotions - On Premise and Off-Premise.

- Approval on all brand communication developed by agency

- Closer interaction and support to all co-coordinating depts thus ensuring a well orchestrated team working towards building enduring brands.

- Responsible for complete Coordination with Ad Agency including working out innovative strategies to address / communicate the core values to the Advertising community.

Nikita Bhatia