Brand Manager - Juice/Beverages/Tea - FMCG

Position - Brand Manager

Company - FMCG

Location - Bangalore

Candidate should have experience in Brand Management with Juice, Beverages or Tea product.

- To forecast NPD & brand extensions which is in line with brand targets & brand strategy

- Developing & executing a new business plan to enter into a new segment.

- Handling Complete P&L responsibility for the Brand.

- To develop current & long term brand strategy & brand plans in order to drive business and achieve sales targets as well as profitability (EBT)

- To carry out relevant consumer researches/ market analyzing order to help carve out Brand strategy in order to gain brand share

- To design long term brand portfolio basis past & current brand identity & forecasted Brand movement.

- To drive brand Health targets and brand equity.

- To supervise execution of plans across above the line & below the line in order to achieve pre-designed targets

- To decide marketing mix of the brands handled including pricing, product, and distribution, and packaging, promotions Communication strategy.

- To plan &allocate budget to each brand/ sub-brand/ marketing initiative in order to optimize spends.

- To develop brand communication that is based on consumer insights & translates into effective advertising that builds brand health and achieves brand objectives

Contact Person: Mehul