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27/08 Executive Search Leader
Head (Leadership Hiring) at Global Leadership Hiring/ Senior Level Recruitment Firm

Views:12354 Applications:881 Rec. Actions:Recruiter Actions:64

Brand Manager - International Marketing - FMCG (5-15 yrs)

Kolkata Job Code: 161367

Senior or Group Brand Manager (Personal/ Skin Care), SOME SKIN CARE EXPERIENCE IS MUST

Client: One of the Largest FMCG (Personal care) Company in India

Position: Senior or Group Brand Manager (Skin Care)

Location: Kolkata

Reports to: Head - Marketing

Reported by: Brand Managers

ROLE OBJECTIVE

As Senior or Group Brand Manager the incumbent:

- Takes overall responsibility for managing all brands within a category.

- Assists in developing and executing the marketing & branding strategy to improve market share and reach.

- Monitors activities such as media, brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.

- Ensures co-ordination within brands of the same category in order to ensure brand optimization.

- Ensures that brands leverage on the common market intelligence & consumer needs for the category.

RESPONSIBILITIES

- Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.

- Monitors coordination between advertising & research agencies, consultants and the brand teams.

- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Assumes responsibility of developing all brand extension strategies, along with the marketing head.

- Prepares all annual plans and budget planning activities for all brands within the category.

- Monitors brandwise budget vis-à-vis actual expenditure.

- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Develops systems across brand teams which facilitate better MIS and synergy of operations.

- Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.

- Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another.

- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.

- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.

- Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team

- Ensures adequate motivation and retention of all employees through effective leadership and grooming

- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence

KEY INTERFACES

- Media Manager: For all media related issues

- Manager – New brand development: For all new brand launches and market testing

- Sales: For planning promotions developing marketing strategy and to et market feedback

- R&D: For new product development

- Corporate Communication: For standardised brand properties and aligning of individual brands with the co brands & business focus

- Market Research Agencies: For market feedback on Company’s products as well as competitors’ products and strategies

- Marketing & Branding Consultants: For developing Marketing and branding initiatives

- Advertisement & Media Agencies: For all advertisement, endorsement and media related issues

JOB REQUIREMENTS

DESIRED PROFILE

- Post Graduate Diploma / MBA or equivalent in Marketing in Personal Care Brand

- 5-15 years in Marketing and atleast 5 years in a position of similar responsibility

DESIRED SKILLS

- Media relations

- Marketing Strategy

- Branding

- Sales

- Advertising / Promotions

- Planning & organizing

- Strategic Thinking

- Communication

- Leadership

- Creativity

- Analytical ability

I will call you accordingly..

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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