Brand Manager - International Marketing - FMCG

As Brand Manager:

- Assists in developing brand strategies.

- Develops the brand value proposition, assists in branding positioning, and assists in developing the advertising concept, pricing, packaging, and promotion.

- Evaluates all media performance with media providers.

Responsibilities:

- Works with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand.

- Executes ATL & BTL plans to deliver the required value proposition.

- Coordinates with R&D for product conceptualisation, positioning, new product development etc.

- Executes all brand extension plans in coordination with the brand team.

- Analyses retail store audit reports as per requirement of Brand Team.

- Obtains market intelligence data and feedback and analyses them to track performance and perception of the brand in comparison with its competitors

- Updates and maintains Brand and Competitors Guard Book and tracks all Commercials and advertisements.

- Obtains feedback on products under development on parameters such as quality, perfume, packaging etc.

- Collates data on consumer feedback as required by the Brand Team and analyses them.

- Maintains and updates vendor database of suppliers for BTL materials

- Co ordinates sales promotional drives across various levels of trade & consumer franchise.

- Analyses competitor information from markets and other sources.

- Analyses periodically pricing strategy of each product vis-à-vis its competitors.

- Co ordinates with operations for procurement, production planning and dispatch.

- Co ordinates with production and QC regarding the customers’ complaints and competitors product analysis.

- Negotiates with printers and other BTL suppliers.

Post Graduate Diploma / MBA or equivalent in Marketing