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Recruiter at ACH Management Consultants
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Brand Manager - International Marketing Division - FMCG (4-6 yrs)
Requirement of Brand Manager( IMD) for FMCG Company
Qualification- MBA
Mandatory Requirement - International exposure
Job Role:
Assumes for group of brand responsibility for monitoring all marketing and branding activities for all brands globally while maintaining brand focus internally & externally.
Develops the marketing & brand management strategy of to support top line & bottom line growth & foray into new segments and innovative products.
Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
Assumes overall responsibility for Brand Activation.
Ensures coordination with sales department to implement & monitor all marketing initiatives.
Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
Sadhna
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