- To develop, recommend and lead the execution of local marketing plans and manage the effective deployment of the marketing budget with complete accountability of top-line & bottom line.   Develop the plans/strategy of the brand (1 year operational plan and 3-5 year strategic plan)   Implementation of brand plans :  Lead the development of local brand strategy & execution   Ensure timely implementation of the brand activity calendar - including launch time, Consumer Promotions, POS creative, Medical detailing plan etc.  Identify and draw up any corrective action required on the brand to ensure brand achieves budget  Ensure control over the brand Advertising & Promotion investment  Work with the Key Account management to develop and implement innovative brand plans including but not limited to planograms, consumer promotions, new product introductions etc.  Identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for assigned brands in close co-operation with the Sales function and Trade Marketing.  Aware of the Regulatory environment & its implication on the prescription business.  Advertising, Media and Promotion :  - All creative briefs and accountability for getting creatives executed on time.  - Identify and deploy any other communication needs for the brand identified - PR/Trade/HCP etc  NPDs/Innovation Pipeline over 3-5 years :  Develop the brand architecture & innovation pipeline at 3 levels: (a) New products (b) Claims & (c) Design/Packaging.  Develop & deploy the PIF in conjunction with Corporate (India), R&D, Regulatory, BD & Supply.  Coordinate with Corporate on brand learnings, new projects, market understanding  Ensure timely and within cost development of products as per the brief  Ensure on time launch - including providing support to the launch in terms of POS, Medical Marketing material, Advertising etc.  - Strong medical marketing material for both Doctors & Pharmacists.  - To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans  PROFESSIONAL QUALIFICATIONS/ EXPERIENCE :   - 5-6 Years of experience in Consumer Healthcare / OTC/or from distribution companies,   - Good knowledge of Regulatory, Sales & Medical Marketing and has a strong commercial awareness   PERSONAL ATTRIBUTES :   Track record of sustained delivery, strong commercial orientation, sets clear priorities & meets deadlines  Result oriented, entrepreneurial & self-motivated  Resilient & Willingness to stretch  Works well with cross functional teams and is able to engage with senior stakeholders  Strong communication and presentation skills

Others

Brand Manager - Healthcare 

Brand Manager - Healthcare  ,Job Description for Brand Manager - Healthcare  in Spectrum Talent Management in  Others for (5-8) years of experience. Apply Now!

Job Description for Brand Manager - Healthcare  in Spectrum Talent Management in  Others for (5-8) years of experience. Apply Now!