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Brand Manager - FMCG/Pharma - IIM/ISB/MDI/FMS/SP Jain (2-10 yrs)
Looking for Brand Manager ( MNC FMCG Company)- looking for candidates from FMCG/ Pharma- with ATL experience
- MBA from a Premier Institute passed out in 2008/9/10 /11/12/13
- Understanding/Appreciation of marketing such as customer segmentation, brand and product management, brand communication, promotions, market research, etc.
- The candidate should have 2 years of experience in marketing in an FMCG /Pharma
- Achievement of topline, market share and bottomline targets for the brand assigned
- Development of marketing objectives - short term & long term
- Developing and implementing brand communication, activation, media plans, PR initiatives for the brand assigned
- Liaison with advertising / media / PR agencies to prepare detailed marketing communication
- Liaison with trade / rural marketing teams to decide & roll-out brand initiatives
- Strengthening brand equity & leveraging the same
- Analyzing brand health measures / tracks on a regular basis
- Developing consumer / segment specific initiatives to drive equity
- Portfolio management for the brand assigned
- Competitor / Consumer analysis
- Pricing strategy
- Efficient utilization of brand support activities (BSA) budgets for the brands assigned
- Detailed financial planning and monitoring the same on a regular basis
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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