Role - BRAND MANAGER for INDIA'S LEADING FMCG MAJOR
LOCATION - MUMBAI
CATEGORY - HAIR CARE
OPENING - 2 NOS
CLOSURE - IMMEDIATE
JOB PROFILE : -
Strategic Planning and Concept Development
- Understanding business strategy and the role of brands in the portfolio
- Design brand architecture and finalization of marketing plans
- Understand premium personal care market dynamics, consumer behaviour and competitive sets
- Based on consumer insights, develop differentiated product concepts
Product and Packaging Development
- Engage extensively with R&D Centre, market research and legal department to develop and validate product efficacy for all products
- Work closely with fragrance houses and anchored fragrance development
- Develop the packaging structure and graphic designs for all collaboration with International Design Houses and COS packaging department
Communication Development
- Develop and implement a 360°marketing campaign including development of TVCs, print, outdoor, out of home and point of sale material
- Conceptualize the digital marketing campaign for and executed all digital development for the brand
Brand Plan Execution
- Finalise and execute In-Store strategy including distribution, placement and visibility norms
- Work closely with manufacturing, operations and sales teams to ensure smooth supply chain management
- Design high voltage sampling plans through print, internet, direct mailers and at malls, multiplexes, instore, colleges, cafeterias to induce trial
- Develop and execute all consumer and trade promotions for driving market share
- Engage closely with the activation team to implement various brand activation plans
Brand Review Systems
- Monitoring brand performance in terms of awareness, sales(both trials and repeats), distribution and imagery
INTERESTED CANDIDATES CAN APPLY DIRECTLY AT --- narayan.panindia@gmail.com
Contact Person -- Pan India Recruiters -- Mumbai -- 098191 47645
Narayan Iyer
(Head - Recruitment)
PAN India Recruiters
B-2, 20 / 8 , 1st Floor , Sector 16 , Vashi , Navi Mumbai - 400 703
http://in.linkedin.com/pub/narayan-iyer/a/300/781
