Role as Brand Manager your principal duties will be:  Brand Equity:  - Responsible for the equity of the Brand  - Track & drive brand health parameters  - Build out the master brand architecture and funnel into product line verticals under  - Deriving consumer & category insights and using them to further category and brand development   Leading the brand strategy:  - Develop the 3 year strategic brand plan creating a roadmap for the short and medium term  - Develop the annual brand activity calendar basis the strategic brand plan  Lead the communication development work on the brand:  - Own the briefing process (to the agency)  - Manage consumer validation process in terms of concept check & copy check to create new campaigns   - Drive creative execution and manage validation process  - Work with multiple stakeholders to create Integrated marketing plans and deployment of the same  - Drive the development of shopper communication   Lead media plan development and execution:  - Develop media briefs  - Drive the execution of media plans  - Track and monitor media plans deliveries  Promotion Planning and execution:  - Design appropriate consumer promotions as per activity calendar  - Drive the development of trade visibility   - Work with sales team for successful execution of trade & consumer promotions  Budget tracking:  - Ensure spends are in line with allocated budgets at a monthly & yearly basis  - Ensure compliance with audit norms  Lead the brand innovation agenda:  - Drive relevant studies for consumer validation for innovations  - Support development & execution of marketing mix with help of the cross functional teams  Digital Marketing:  - Manage the digital & social assets of the brand   - Drive the digital marketing agenda on the brand in line with objectives  Requirement:  In order to succeed in this role, you must be able to meet the following requirements:  MBA/ PGDM in Sales/Marketing Premier B School  3-4 yrs experience with at least 2 years of brand management/ marketing experience in FMCG domain

Mumbai

Brand Manager - FMCG - IIM/XLRI/IIFT/FMS/MDI/ISB/TISS 

Brand Manager - FMCG - IIM/XLRI/IIFT/FMS/MDI/ISB/TISS  ,Job Description for Brand Manager - FMCG - IIM/XLRI/IIFT/FMS/MDI/ISB/TISS  in Quadrangle in  Mumbai for (3-6) years of experience. Apply Now!

Job Description for Brand Manager - FMCG - IIM/XLRI/IIFT/FMS/MDI/ISB/TISS  in Quadrangle in  Mumbai for (3-6) years of experience. Apply Now!