Brand Manager - FMCG - IIM/ISB/MDI/XLRI/JBIMS/SPJIMR

Job Title : Brand Manager

Company : A leading FMCG Brand

Location : Mumbai

Qualification : MBA (batch of 2009 - 2012) from premier institutes like IIM / ISB / XLRI / SPJIMR / JBIMS, etc;

Job Description :

- Custodian of a set of brands

- Develop the brand architecture & key brand differentiators for establishing the brand

- Development and achievement of annual business plan targets in terms of turnover and contribution for the brands; Independently managed the brand budget

- Create roadmap of marketing activities for the product portfolio

- Prepared Brand plans for products basis internal challenges and competitive landscape

- Identified/Clustered markets basis brand strengths & deployment of brand inputs to leverage the same

- Cost reduction project on the products

- Execute projects involving new product development, packaging development, brand communication development, market research conceptualization and execution

- Leverage traditional and digital media as well as micro marketing activities for sharply targeted promotion to consumers

- Ensured timely delivery of planned activities by interfacing with external partners: Creative Agencies, Production Houses, Media Agencies, Research Partners and Internal Stakeholders such as Packaging, Procurement, Supply Chain, Legal, Finance, PD, R&D, Media, Research, PR, Trade Marketing & Sales Team

- Monitor/action on brand performance metrics basis GFK, ACN and IMRB tracks

- Managed business from the online-store, resulting in significant growth in turnover