Brand Manager - FMCG - IIM/ISB

Brand Manager - FMCG

Location: Gurgaon

Experience: 2-5 Yrs

MANDATORY REQUIREMENTS: PLEASE APPLY ONLY IF YOU FULFILL ALL THE BELOW MENTIONED REQUIREMENTS

- Strong relations with media, advertising agencies, research agencies

- EDUCATION: MBA from premier institutes like IIM, ISB, MDI, XLRI, SP Jain, FMS, NITIE, JBIMS, Narsee Monjee ONLY.

- INDUSTRY EXPERIENCE: FMCG, Consumer Durables, Telecom, Credit Cards, Retail, F&B ONLY

ROLES AND RESPONSIBILITIES

- Developing brand communication, conceptualizing & developing the experiential platform.

- Manage the Brand positioning/ brand image visibility and communication in the country

- Develop channel specific marketing strategies to reach sell out targets in country.

- Responsible for Above the line (ATL), Below the line (BTL), and Through the line (TTL)/ Integrated Communications advertising.

- Measure and deliver on Marketing Return of Investment and provide Customer Insights

- Create branding and communication for specific marketing projects in strong collaboration with the respective marketing functions

- Develop and implement the ideal advertising plan ensuring international and local learnings, taking best practices in to consideration

- Control creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output

- Manage the local media agencies with prudence, to ensure a best possible value-for-money advertising plan

- Annually review media planning and buying with the agency

- Work closely with the Regional teams and specialists to share learnings, best practices, align plans, share latest updates and insights

- Turn data into compelling insights which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans

- Strengthen agency service & client/agency relationships

- Generate consumer insights and translate them in to successful brand initiatives

Subject Line: Brand Manager

IMPORTANT: Covering Letter: Please highlight for faster processing

1) Academics

2) Industry experience

3) Willingness to travel