Brand Manager - FMCG

India's leading online retailer is looking for candidates who can deliver on all of the above.

Responsibilities:

- Develop and implement Brand Positioning & Communication strategy; manage advertising agency relationships

- Develop and implement Media Strategy; manage media agency relationships

- Build marketing plans/calendar, achieve buy-in from stakeholders and execute

- Work closely with Digital marketing and sales teams to drive customer acquisition and retention, repeat purchase etc.

- Liase with various functions across the organization to devise and execute various sales promotion activities.

- Understand Business strategies/ plan and conceptualize consumer research reports

- Provide ROI Analysis of all Marketing campaigns and Sales activities

- Conduct Market research to: analyze competitors, research market perceptions; evaluate market penetration and understand customer needs

Desired Skills & Experience:

Years of experience: Overall 8-10 years of experience in Consumer research and Creative Development process, in Research or Branding & Communications

Educational Qualification: MBA from Tier1 institutes