Brand Manager - FMCG

Position - Brand Manager

Location - Mumbai

Industry - FMCG

JOB RESPONSIBILITIES:

Brand Equity:

- Evaluate current brand equity and create improved brand architecture.

- Financial management, controlling and process management of brand and products.

Insight Generation & Application:

- Research and discover powerful consumer insights to unlock growth and inform brand strategies.

Brand Strategy:

- Collate and analyze market trends, prepare drafts of brand plans, develop an optimal marketing mix, recommend positioning and pricing strategies, co-ordinate market research activities, and strengthen brand equity.

- Monitor competitor activities, and undertake timely market interventions.

- Track all market initiatives. Document and incorporate learning.

New Product Development:

- Work with R&D on product development, conduct market and feasibility studies for new products; assist the Marketing & R&D Head in conceiving new product strategies.

- Creating and executing launch and communication plans.

- Seek approvals, co-ordinate with other departments on prospecting plans and post launch market support activities to ensure launch of new products.

Consumer Promotions:

- Recommend consumer promotions schemes, prepares financial analysis, take approvals, coordinate with supply chain and sales for procurement and implementation to increase sales volumes.

Marketing Plan:

- Prepare the Marketing Plan & Media Briefs

- Co-ordinate with agencies, track media deliverables and sales volumes

- Develop the Annual Brand Plan in conjunction with the Business Head,

Sales & agencies:

- Work with the Marketing Head in development of cutting edge advertising strategies and campaigns

Trade Promotions:

- Plan the trade promotion scheme and key outlet scheme, prepare the financial analysis, take approvals, monitor performance of the schemes to increase width and depth of distribution.

- Assist the sales team in implementing the trade promotion plans.

CANDIDATE PROFILE:

- Candidate should have passed MBA (2 years full time) from a tier 1 / tier 2 business school. (pass out years: 2007, 08, 09 only). Candidates from other batches will not be considered.

- Executive MBA / part time MBA will not be considered.

In case you meet the above requirement, then

You may call Nalin Malik at 9833690493 on all 7 days of the week between 11.00 am to 6.00 pm for further details.