Brand Manager - FMCG

- Providing inputs for formulation of the Brand & Marketing Strategy and defining marketing plan according to strategy and budget

- Analysing market research data and using findings for strategy formulations

- Understanding competitor's market dynamics based on data analysis and creating the right communication strategy for strengthening the brand of Himani (Best Choice) and H & T.

- Providing guidance in designing and development of communication material and finalizing on the right media agency for ATL/BTL activities.

- Ensuring effectiveness in the overall marketing communication process.