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Associate manager-Diversity Recruitment at AVTAR
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Brand Manager - FMCG (3-6 yrs)
Brand Manager is responsible for driving and managing the entire brand and product life-cycle including designing strategy, execution and profitability for the assigned category.
- Defining the end-end Brand strategy for one of our product categories.
- Developing and executing Brand, Pack & Channel strategy for the category through an in-depth understanding of consumer, competitor and market trends
- Understanding customer needs and product gaps.
- Developing market-specific product plans and the related promotional plans - including ATL/BTL/digital presence of the brand, pricing and overall strategy, working with external agencies for the same
- Developing the core positioning and messaging for the product.
- Strategizing and developing the marketing communications
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