Brand Manager - FMCG

This will also include spearheading various projects and national brand initiatives

The key responsibilities for exclusive retail are as follows:

Strategy & Planning :

- Positioning of all formats and own the complete design solution as per the global guidelines to ensure unmatched customer experience.

- Design retail exclusive communications and implement the national go-to-market packages. The implementation will need intense coordination with circle Marcom teams.

- Understand the business objective and retail business priorities at the circle level and aid them with suitable brand solutions. This will require creating and managing the annual retail calendar.

Distribution:

- Maintain a standardized visibility mechanism for all circles.

Design and implement :

- Trade engagement programs for our distributors & retailers.

Rural Communications:

- Understand the rural market potential, competition and circle business objectives to drive voice and data consumption. Formulate strategy to drive brand consideration in the rural markets.

- Create innovative and measurable visibility and engagement go-to-market packages for rural markets.

Core competencies, knowledge and experience:

- Understanding of business and product strategy

- ATL and BTL development : considerable experience in developing brand strategy, positioning, communication and media plans

- Creation of Brand-track and consumer insight frameworks.

- Drive & influence circle teams to implement BTL plans on the ground.