Brand Manager - FMCG

Please find below the Job Description:

JD for Brand Manager

Job Description:

Functional Exposure: Brand Management, BTL & ATL

BRAND MANAGEMENT

- Conceptualization, Innovation and development in NPD

- Managing new product launches

- Developing Pricing Strategies

- Conceptualization of Brand road map and marketing calendar of activities

- Preparation and implementation of annual marketing plan

- Execute marketing plan as per schedule and budget

- Expertise in qualitative and quantitative research

- Monitor competition regularly: Communication tracking, update on New product, pricing, consumer offers etc

- Regular tracking of AC Nielsen Retail Audit Data & working out tactical plan accordingly

- Working closely with Sales team to ensure performance of every product in the portfolio

- Co-ordinate with Advertising/ Media/ BTL Agencies

ATL

- Tracking competition Media activities regularly

- Strategizing Media and developing plans in terms of TV, Radio, Print & Digital

- Understanding of all Media Terminologies

- Expertise in Cost effective Media planning & buying

BTL & PR

- Creating Brand visibility in Retail

- Generate brand experience and consumer engagement

- Expertise in on-ground events and activations

- Plan and execute press launches & one to one interactions

- Product advertorial write up/ product stories as PR Initiatives