Principal Consultant at ETA
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Brand Manager - FMCG (2-5 yrs)
Planning & Execution of ATL & BTL activities
Coordinate with Advertising Agencies, PR agencies, Event Managers and Vendors
Support Product Managers to design and communicate New product launches, Price schemes, Customer loyalty programs, Visual merchandise
Responsible for advertising budget management
Support Regional Promotional initiatives
Drive Database Market research & Market Intelligence
Constant tracking of competitor activities through market visits & market intelligence.
Desired Profile:
Demonstrates strong knowledge of FMCG products and FMCG markets.
Should have handled Creative agencies, Media agencies and digital agencies.
Well-versed in planning and organising marketing activities.
Adept at tracking competitor activities and identifying suitable strategies to protect and grow market share.
Good at creativity / resourcefulness.
Looking for Female Candidates only.
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