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11/04 Sheeba
Principal Consultant at ETA

Views:19456 Applications:376 Rec. Actions:Recruiter Actions:239

Brand Manager - FMCG (2-5 yrs)

Chennai Job Code: 440201

Planning & Execution of ATL & BTL activities

Coordinate with Advertising Agencies, PR agencies, Event Managers and Vendors

Support Product Managers to design and communicate New product launches, Price schemes, Customer loyalty programs, Visual merchandise

Responsible for advertising budget management

Support Regional Promotional initiatives

Drive Database Market research & Market Intelligence

Constant tracking of competitor activities through market visits & market intelligence.

Desired Profile:

Demonstrates strong knowledge of FMCG products and FMCG markets.

Should have handled Creative agencies, Media agencies and digital agencies.

Well-versed in planning and organising marketing activities.

Adept at tracking competitor activities and identifying suitable strategies to protect and grow market share.

Good at creativity / resourcefulness.

Looking for Female Candidates only.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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