Brand Manager - FMCG

Role : Brand Manager

Location : Chennai

Education : MBA (Marketing) from a reputed institution

Experience : 2- 4 Years of Experience in FMCG Brand Management

Language preference : Hindi (Mandatory) & English

KEY RESPONSIBILITIES

- Planning & Execution of ATL & BTL activities

- Coordinate with Advertising Agencies, PR agencies, Event Managers and Vendors

- Support Product Managers to design and communicate New product launches, Price schemes, Customer loyalty programs, Visual merchandise

- Responsible for advertising budget management

- Support Regional Promotional initiatives

- Drive Database Market research & Market Intelligence

- Constant tracking of competitor activities through market visits & market intelligence.

DESIRED CANDIDATE PROFILE

- Regular MBA with Marketing specialization

- Minimum 2 Years of experience in Brand Management in FMCG Industries (preferably Personal care/Homecare )

- Demonstrates strong knowledge of FMCG products and FMCG markets

- Should have handled Creative agencies, Media agencies and digital agencies.

- Well-versed in planning and organizing marketing activities

- Adept at tracking competitor activities and identifying suitable strategies to protect and grow market share

- Good at creativity / resourcefulness.