Posted By
Ratna Verma
Senior Client Account Manager at Symmetrical Global Search Pvt Ltd
Last Login: 03 April 2017
4864
JOB VIEWS
470
APPLICATIONS
18
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
233883
Hiring for one of the known company in FMCG sector for Brand Manager.
Job Location - Kolkata
Roles and Responsibilities :
- Ensuring data collection and compilation out of extensive market research both by field visit and by agency and ensuring analysis of research data.
- Defining action plans based on marketing strategy.
- Scanning and analysing secondary market reports/data.
- Creating market construct and mapping with price.
- Mapping and tracking competitor's communication strategy.
- Briefing and Ideation, finalising with Creative agency, Media agency & Houses.
- Approving the designing and development of communication materials (TV/Print etc).
- Analysing research data, market construct and competitor's price and creating Media strategy based on the same
- Planning the Media Budget on a monthly basis and monitoring the same to control and manage the spend
- Managing Media Plan and co-ordination with Media Agencies & Media Houses.
- Ensuring proper execution of promotional strategy.
- Identifying promotional Item as per consumer requirement and (trade) level promotion.
- Handling TOT and arranging for delivery of items into various depots, thrice every year for proper consumer promotions.
- Designing and development of communication materials (TV/Print etc) for ATL activities as well as promotion collaterals for BTL activities.
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Posted By
Ratna Verma
Senior Client Account Manager at Symmetrical Global Search Pvt Ltd
Last Login: 03 April 2017
4864
JOB VIEWS
470
APPLICATIONS
18
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
233883