Brand Manager - FMCG

Qualification: MBA (must) from a B-School.

Reports to: Marketing Head

Job description/Experience:

- Analysis of data

- Analysis and formulate the brand strategy including pricing strategy

- Handling/coordination with the creative agency

- BTL activities

- Hands on into the brand planning exercise

- Analysis of market/competition data

- Analysis of the strategy of the competition

- Formulate various schemes like consumer schemes/trade schemes

- Have some experience/exposure to the market research,analysis.

- Having min. of 3-5years of direct brand handling experience (if more the remaining years could be in Advertising / Market research/ Product Management etc.)

The candidate should preferably be from a reasonably good FMCG(Foods only).

Professional Skills:

- Sharp ability to understand business requirements and varied economic environments

- Should be highly analytical and should be an out-of-box thinker.

- Personal Attributes

- Ability to manage professionally within a family managed business

- Fit with family values and culture, ability to build consensus while retaining integrity of his own thought process

- Strong focus on speed and ability to adapt change

- A proven track record of longer stints in jobs