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Senior Consultant at Human First Consulting
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Brand Manager - FMCG (1-4 yrs)
Job Description :
- Drive the Creative & Media team and take responsibility for developing and implementing all marketing plans
- Execute specific marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations
- Analyse and provide consumer, category, and brand information to support channel marketing and sales initiatives
- Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand
- Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company's business objectives
- Manage various ATL/BTL initiatives to establish brand communication.
- Develop annual plans and budgeting for the brand and monitor the expenditure
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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