Brand Manager - FMCD

Job Description :

Portfolio Planning :

- Analyzed the current & past industry trends, market competitiveness of products and SKU's & consumer Requirements to identify gaps in the current brand portfolio.

New Product/Product Extension Planning, Development & Launch :

- Gathered inputs from market research & consumer insights to prepare new product brief

- Collaborated with R&D, Packaging & Quality team to develop new products & variants.

Promotion Planning :

- Coordinated across central planning & trade teams to provide marketing inputs for promotion planning; designed the annual promotion calendar & reassessed the same on a yearly basis based on market dynamics.

Brand Planning :

- Developed the marketing initiative calendar, allocated budget basis brand plans by Trial/Media/Distribution & monitored the same to ensure compliance.

Media agency management :

- Developed the marketing brief, creatives & communication in coordination with media agencies.

Demand Planning :

- Provided inputs for art work, packaging, manufacturing readiness, promotions & sales forecasting