Brand Manager - Educational Institute - IIM/MDI/ISB/FMS

This position is for an upcoming educational institute. Those people who are ambitious and think they can manage end to end Brand activities should apply. Examples of successes in the past will definitely help in getting your profile highlighted.

Job responsibilities

- Identify, develop and evaluate marketing plans and strategies

- Formulate and coordinate marketing activities or policies to promote the institute

- Evaluate brand image and positioning

- Evaluate program effectiveness

- Lead direct sales and marketing activities

- Analyse data to inform operational decisions or activities

- Estimate cost and manage budgets

Knowledge :

Sales and marketing :

- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques.

- Market research : Ability to analyze market data and drive customer research

- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc

Communication and Media :

- Knowledge of media production, communication, and dissemination techniques and methods.

- This includes alternative ways to inform and entertain via written, oral, and visual media.

- Administration and Management- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.

- Industry trends: In-depth understanding of current products, markets and future concepts

- Knowledge of CRM software

Skills :

- Collaboration skills: This role requires close collaboration with marketing, advertising and media departments.

- Ability to think creatively and innovatively

- Budget-management skills and proficiency

- Strong research and analytical skills to forecast and identify trends and challenges

- Critical Thinking : Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

- Social Perceptiveness : Being aware of others' reactions and understanding why they react as they do.

Education :

MBA- Marketing (Tier 1 college)