An aggregator of car rentals and point-to-point cab services. Its marketplace for all types of cabs and car rentals. It's very simple: You enter your city and your need. We search the available inventory of our partners and provide you with a list of results and prices of different available cars from different operators.
Job Profile :
Position Title: Brand Manager
Reports To: GM: Marketing
- Build the brand and seamlessly take the brand promise across all consumer touch points.
- Deliver cutting edge marketing programs to drive affinity with the brand.
- Drive business of the brand and deliver on sales and transaction targets.
1. Ensure successful launch of brand across various cities in India.
2. Executing campaigns to manage brand salience across the globe via TV / Radio / Print, Ground, Internet / Mobile communication.
3. Driving high consumer visibility for the brand / business line via PR across newspaper / magazine / electronic media, in line with positioning guidelines
4. Implementing marketing transformations across key business processes / practices to drive business growth and consumer satisfaction.
5. Driving strategic relationships with marketing partners to deliver breakthrough visibility & member benefits based on a unique business proposition
6. Working with teams across the company on communication, acquisition, experience activation and service to deliver a world class experience.
Desired Skills: -
- Strategic thinking and ability to build strong partnerships
- Ability to collaborate with strong people management skills
- Manage ambiguity
- Excellent analytical abilities
- The candidate must demonstrate a sound experience in general management, product development, trade and consumer insights, copy strategy, ATL/BTL communication as also a sound understanding of his operating business environment.
- He should have strong communication/interpersonal skills with the ablity to think and operate strategically towards taking effective business decisions.
- Atleast 3+ years of experience in mainline FMCG/Beverage/service company working in the brand role.
- Person with over 3 years of experience in advertising agency with the relevant skill set may also apply.
- He should have handled a team of direct reports as well as applicable external agencies on a day to day basis.
If interested kindly send your updated CV to firstname.lastname@example.org