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Lead Recruiter at Anzy Careers
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Brand Lead - Internet/Online - IIM/MDI/ISB/FMS (12-18 yrs)
Lead the team to drive brand communication, ATL marketing, ATL media planning and PR
- Build the value proposition, its offerings, and help create winning propositions and messaging for GTM
- Define the brand positioning, and design and deploy strategies to strengthen the companies brand and build brand equity.
- Work with external and internal team to create brand strategy, and develop a differentiated, hot and go-to brand
- Lead the marketing mix design and maximize the ROI through market mix modeling and marketing data analytics
- Develop a deep understanding of companies's target consumer and become his/her advocate across company initiatives
- Collaborates across channels, internal show marketing teams to deliver an effective content marketing plan
- Design, conduct, and analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness
- Work closely with our PR agency to execute the PR strategy in metros and tier 2/3 cities
What to bring
- MBA from premier B-school in marketing or strategy with 12+ yrs of work experience
- Experience across the FMCG and Digital space in leading the brand positioning and strategy
- Demonstrated experience in building a brand and working on complex projects independently
- Excellent interpersonal skills; outstanding in team work, ability to work successfully with teams across the org
- Detail orientation, execution excellence & entrepreneurial spirit
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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