Brand Insights Leader - Pharma/Healthcare

Brand Insights Leader

Discipline - Marketing

Subsector - Brand / Product Management

Location - Hyderabad

About our Client - Our client is is a European pharma MNC and one of the largest healthcare companies in the world. Being market leaders in the product segment they enter into, they are looking to hire a Brand Insights Manager for a specific brand and this position comes directly under their Global Brand Services team

Job Description - Management - Lead and take full accountability of Global Insights within a Global Program Team (GPT)/Global Brand Team (GBT) and provide strategic insights that shape/develop program/brand strategy and challenging current thinking

- Lead the team to provide comprehensive outside-in strategic perspective bringing value adding insights on patients, customers, competitors, payers and regulators

- Ensure integration of research, intelligence, analytics and intuition to generate insights that enable fact based decision making -

- Provide guidance to the team on leading IPS Situational Analysis including Unified Patient Journey, development and alignment of Strat Planning assumptions and forecasts -

- Guide the team in managing inter dependencies between Franchises / Products related to indications including launch sequencing, strategy, commercial valuations etc. -

- Support key development decision points (DDP, FDP) with commercial market opportunity assessment, positioning, segmentation for products in new indications -

- Provide expertise and functional guidance to design and plan all facets (key Business and intelligence Questions) to enable execution of market research, competitive intelligence and analytics based on a sound understanding of the research tools, techniques and datasets

- Bring localized insights into World Wide Brand / Program strategy by collaborating with Regions/CPOs and challenge current thinking offering alternative solutions where appropriate

- Enable rapid and appropriate assessment of risks and opportunities in IPS and Strat Plan

- Engage with broader (internal and external) stakeholders to understand and bring insights into treatment pathways, incentives/money flow, market access etc.

- Lead teams to define deliverables and monitor time management from other members of the Global Business Services teams -

The Successful Candidate - Education :

- Masters / Graduate degree in Medical / Business / Pharmaceutical / Science

Experience/Skills :

- Sound understanding of therapeutic disease area

- 10+ years relevant experience acquired at pharmaceutical companies and /or strategic, marketing, or health care consultancy companies of which 7+ years in two areas of either Market Research/Brand Management/Analytics with a leading pharmaceutical company / solution provider

- Superior analytical skills - high comfort in using tools (e.g. Excel) to analyze and visualize data via standard tools/charting methods; ability to effectively present and defend analyses

- Project Management Excellence in facilitation of international, cross functional teams within a high matrix environment

- Demonstrated ability to manage multiple people and projects simultaneously

What's on Offer - An attractive compensation along with a chance to be a part of a global team and work closely with strategic marketing leaders in the healthcare industry.

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