Brand Head - Retail

Role Description

- The incumbent will bear end to end responsibility of the Brand in this role be the custodian of the Brand Profitability

- The incumbent will be responsible for developing and defining consumer insight driven marketing mix and product portfolio.

- Give strategic direction to the brand in areas such as market share, product innovation, new product development, market research, consumer behaviour and trends in travel products & accessories.

- Design effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile, Print and Radio.

- Monitor and execute on ground activations that forms vital part of the Marketing Campaigns

- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.

- Deploying suitable market research tools to gauge market trends and competitor activities, consumer behaviour etc., to gain the competitive edge.

- Performing need analysis, concept study and conceptualising mechanism for developing and launching new products.

- Conceptualizing & implementing Trade Promotions & Consumer Promotions as well as launching activities as a part of brand building & market development.

Key Result Area:

- Increase in Gross contribution: Annual/ Quarterly/ Monthly

- Market share: (% of total market)

- Increase in ROI on new products:

- Brand loyalty increase:

- New products launched: #'s

- Purchase intention index

- Strategic: To lead the effort in expanding the market opportunity, build market leading products and creating value for consumers and company.

- Team Management & Development: To develop strong intellectual leadership in line with the overall organizational policy of the company.

- Process & Innovation: Improve efficiency and effectiveness of product launches and marketing programs by creating, recommending and implementing processes that encourage product innovation and market orientation. (Go to market speed, trends analysis, and new product development).

Job specification:

- Marketing & Advertising management, product development, Market research, sales and commercial management.

- Strategic thinking, leadership and goal orientation, quantitative skills & communication skills. Should be innovative and process oriented with strong people management skills.