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04/11 Pallavi Goyal
AGM - BD & Operations at Silverpeople

Views:4559 Applications:146 Rec. Actions:Recruiter Actions:9

Brand Head - Real Estate Portal (7-13 yrs)

Delhi/NCR Job Code: 273891

Silverpeople is helping one of the leading Real Estate Dot Com organization in India to Get onboard a dynamic Group Brand Head leadership professional.

Preferring candidates for fmcg / fmcd / Ecommerce / Dot com industries.

Principal Account abilities:

1. Design strategies for increasing the brand salience in the most efficient and effective manner

2. Plan and implement the marketing communication mix across all channels (OFFLINE/ONLINE)

a. Use consumer insights in terms of media consumption and shopping behavior

b. Translate them into an achievable roadmap/action plan

3. Developing and executing all forms of brand communication

4. Oversee all operations of marketing communication activities with an emphasis on process seamlessness, quality, consistency

5. Spearhead 360 degree offline & online campaigns for brand building through an optimal mix of ATL, BTL & Digital tactics of paid, owned and earned media

6. Conceptualize and deploy impactful consumer activation campaigns using offline and digital

7. Responsible for delivering target ROI of all offline and online brand-building campaigns

8. Work closely with PR agencies to maximize visibility and generate - Buzz-

Core Skills

1. Strong analytical and problem-solving skills. We require an out of the box thinker with a high innovation quotient. The person should be comfortable working with large amounts of data and have the ability and skills to draw meaningful conclusions.

2. Ability to measure performance via consumer analytics and improve results by solving for root cause

3. Strong critical thinking skill

4. Very good project management skills

5. Good team player and the ability to work with a wide cross-section of people

6. Impeccable attention to detail, passion for processes and systems

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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