Key Responsibilities:  Build and manage the brand marketing function  Strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos.  Manage ATL, BTL, onsite creative and campaign management activities to drive fashion branding  Activate and manage a robust fashion PR program with fashion influencers.  Regularly track and monitor customer perception and improve metrics  Act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal.  Develop and execute a rolling 3 month marketing and promotional calendar to drive traffic, profitable sales, and engage the target customer with the brand.  Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals.  Ensure fashion/product relevance to timing, Big Ideas and Merchandising Point-of-view.  Facilitate integration of marketing, merchandising, product development and other departments as appropriate, to fully develop Big Ideas.  Employ a variety of communications tools: print advertising, public relations, visual merchandising, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives.  Develop, optimize and track annual brand marketing budget.  Desired Skills and Experience  [Note : The Above JD is a Representation of Key Skill based on the Feedback Shared from our Client End .]

Delhi NCR

Brand Head - Marketing 

Brand Head - Marketing  ,Job Description for Brand Head - Marketing  in TalPro in  Delhi NCR for (10-30) years of experience. Apply Now!

Job Description for Brand Head - Marketing  in TalPro in  Delhi NCR for (10-30) years of experience. Apply Now!