Team Leader - Sourcing at ACH Management Consultant Pvt Ltd
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Brand Head - FMCD/Apparel/Lifestyle - IIM/MDI/ISB/FMS (7-10 yrs)
Product Management:
- Responsible for complete ownership of product from concept to end product on shelf
- Provide detailed business plan of the product/category; including contribution per product/product category
- Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping
- Product costing and price point decisions in consultation with HOD
Marketing Communication:
- Define and implement marketing strategy that communicates the brand proposition to the target consumer, the strategy should be across marketing communication mix ranging from, ATL, BTL, PR, Digital and Social
- Document the annual marketing plan for both the brands detailing the marketing initiatives and priorities that deliver growth in line with the business plan
Marketing Activation:
- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner
- Sharing the brand business/communication plan with internal stake holders like sales, supply chain, manufacturing and design team
- Analysis and product line customization for different channels of sales
- Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.
Qualification - MBA with specialization in sales & marketing from a premier institute.
Experience - 7-10 yrs
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