Executive – Brand Development (Media- Specifically for Outdoors)

Location: Delhi

JOB DESCRIPTION

Brand executive who can identify the real world India and create a brand image for the brand. Knowledge or ability to learn and excel in Outdoors.

The candidate should possess good communication, analytical and negotiation skills.

The position will be responsible for-

- Managing and implementing all Above the Line (ATL) & Below the Line (BTL) marketing communications creatively to derive maximum value and impact.

- Planning and implementing of branding and promotional programs to keep trade involved with the brand.

- Negotiate and able to handle vendors for operational excellence

- Supports Brand / Editorial and Sales initiatives and objectives for Outdoor implementation.

- Manage promotional activity to support specific initiatives.

- Competitor analysis.

- Manage and monitor budgets.

- Should be ready to travel extensively.

Required Knowledge and Experience:

- Well versed in brand communications management/ Outdoors with at least 1 to 3 yrs experience in experience from Outdoors/ Advertising/ Media/Telecom/FMCG/Service industries will do.

- An understanding of marketing strategy, marketing techniques, audience research will be helpful.

- Experience of managing budgets and using resources effectively.

Planning and organisational skills:

- Fluent in Hindi & English (read, write & speak) with good, written communication skills.

- Ability to write clear reports for senior managers.

- Attention to detail, coupled with strong strategic thinking

- Be a team player and possess the ability to handle stress and uncertainty on a routine basis

Educational Qualification:

Graduate or MBA from a premium Institute

Interested candidates can send their resumes at jagranopenings@gmail.com