TITLE:

Executive – Brand Development (Media)

Location - PUNJAB

For the World’s largest Read Daily

JOB DESCRIPTION
Brand executive who can identify the real world India and create a brand image for the brand.

The position will be responsible for-

- Managing and implementing all Above the Line (ATL) & Below the Line (BTL) marketing communications strategy and creatively derive maximum value and impact.

- Planning and implementing of branding and promotional programs to keep trade involved with the brand.

- Develop and implement a calendar of activity that supports Brand / Editorial and Sales initiatives and objectives.

- Manage promotional activity to support specific initiatives.

- Competitor analysis

- Manage and monitor budgets.

Required Knowledge and Experience:

- Well versed in brand communications management with at least 1 to 3 yrs experience in Advertising/Marketing. Experience from Advertising/ Media/Telecom/FMCG/Service industries will do.

- An understanding of marketing strategy, marketing techniques, audience research will be helpful.

- Experience of managing budgets and using resources effectively.

Educational Qualification:
MBA from a premium Institute

Please send your resumes to jagranopenings@gmail.com