Executive – Brand Development (Media)
Location - PUNJAB
For the World’s largest Read Daily
Brand executive who can identify the real world India and create a brand image for the brand.
The position will be responsible for-
- Managing and implementing all Above the Line (ATL) & Below the Line (BTL) marketing communications strategy and creatively derive maximum value and impact.
- Planning and implementing of branding and promotional programs to keep trade involved with the brand.
- Develop and implement a calendar of activity that supports Brand / Editorial and Sales initiatives and objectives.
- Manage promotional activity to support specific initiatives.
- Competitor analysis
- Manage and monitor budgets.
Required Knowledge and Experience:
- Well versed in brand communications management with at least 1 to 3 yrs experience in Advertising/Marketing. Experience from Advertising/ Media/Telecom/FMCG/Service industries will do.
- An understanding of marketing strategy, marketing techniques, audience research will be helpful.
- Experience of managing budgets and using resources effectively.
MBA from a premium Institute
Please send your resumes to firstname.lastname@example.org