Executive – Brand Development (Media)

Location: Delhi

JOB DESCRIPTION

Brand executive who can identify the real world India and create a brand image for the brand.

The candidate should possess good communication, analytical and negotiation skills. The candidate will be responsible for driving all brand & marketing communication strategic & tactical initiatives through 360 degree. This would include above-the-line & below-the-line media & would need superior understanding of branding models.

The position will be responsible for-

- Managing and implementing all Above the Line (ATL) & Below the Line (BTL) marketing communications individually and with support of the reporting manager.

- Planning and implementing of branding and promotional programs with the Brand Manager to keep trade involved with the brand.

- Develop and implement a calendar of activity that supports Brand / Editorial and Sales initiatives and objectives.

- Manage promotional activity to support specific initiatives.

- Competitor analysis

- Manage and monitor budgets.

- Travel across India to support organisation and implementation of brand initiatives.

Required Knowledge and Experience:

- Well versed in brand communications management with at least 1 to 3 yrs experience in Advertising/Marketing. Experience from Advertising/ Media/Telecom/FMCG/Service industries will do.

- An understanding of marketing strategy, marketing techniques, audience research will be helpful.

- Experience of managing budgets and using resources effectively.

Planning and organisational skills:

- Fluent in Hindi & English (read, write & speak) with good, written communication skills.

- Ability to write clear reports for senior managers.

Educational Qualification:

MBA from a premium Institute

Interested candidates can send their resumes at jagranopenings@gmail.com