Associate at Dimensions HRD Consultants
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Brand Development Manager - FMCG/Telecom/Hospitality - IIM/MDI/ISB/FMS (12-20 yrs)
JOB ROLE: BRAND DEVELOPMENT MANAGER
LOCATION: MUMBAI
key responsibilities:
- Lead the team to drive brand communication, ATL marketing, ATL media planning and PR
- Build the value proposition, its offerings, and help create winning propositions and messaging for GTM
- Define the brand positioning, and design and deploy strategies to strengthen the company's brand and build brand equity.
- Work with external and internal team to create brand strategy, and develop a differentiated, hot and go-to brand
- Lead the marketing mix design and maximize the ROI through market mix modeling and marketing data analytics
- Develop a deep understanding of company's target consumer and become his/her advocate across company initiatives
- Collaborates across channels, internal show marketing teams to deliver an effective content marketing plan
- Design, conduct, and analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness
- Work closely with our PR agency to execute the PR strategy in metros and tier 2/3 cities
What to bring:
- MBA from premier B-school in marketing or strategy with 12+ yrs of work experience
- Experience across the FMCG and Digital space in leading the brand positioning and strategy
- Demonstrated experience in building a brand and working on complex projects independently
- Excellent interpersonal skills; outstanding in team work, ability to work successfully with teams across the org
- Detail orientation, execution excellence & entrepreneurial spirit
CONTACT PERSON: Piyush Sawaragi
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