Brand Communication - Telecom

Looking for candidates for Brand communication for a Telecom Giant to be based at Delhi. Please go through the below mentioned JD:

Essence of Role: Key Accountabilities:

Strategic:

- Through in the BTL aspect of Marketing like on ground activation, events etc.

- Should have experience in Market research with understanding of customer insights and how to take the feedback forward in terms of deliverables

- Identify, develop, innovative and timely execute cost effective campaign and communication material from the BTL perspective

- Deliver on internal and external events / promotions for all departments

- Events spends within budget

- Ensure that the circle adds the multiplier effect to the national campaigns in the market and reaps max mileage

- Should understand the nuances of brand and able to manage it as its custodian

Operational:

- Ensure timely delivery and implementation of the events, on ground campaigns and other internal and external national/ local campaigns

- Identify business requirements, develop and execute creative elements which build brand salience and helps in business development

- Managing Creative, Events and merchandising agency

- Manage retail in-shop visibility through various programmes

- Identify and engage the audience/Activate the brand at through various sponsorships and events

- Identify innovative and cost effective ways of executing on ground activities

- Create quarterly and monthly marketing calendar for the circle