Brand Communication Executive: 2-3 positions

 - Single point of contact for brand development and communication related work for specific geographies

 - Work closely with the team leader to develop and implement a calendar of events and activities within specific budgets

 - Support local sales teams with all sales related activities - trade and consumer events and exhibitions, collaterals, gifts, giveaways etc.

 - Interface with the advertising agency to strategically plan communication needs and implement communication campaigns

 - Ensure successful implementation of media campaigns to drive effectiveness, efficiency and innovation

 - Constantly monitor load factors and traffic volumes and execute relevant plans

 - Co-ordinate region specific marketing activities

 - Execute trade marketing initiatives – agent/corporate communications and motivation along with promotional/gift schemes

 - Monitor competitive activity and create action points for Ashok Leyland

 - Implement the corporate identity across all communication and media

Desired Profile:

 - MBA from a reputed management institute or MICA

 - At least 2 years of experience in an advertising agency or in brand management

 - Exposure to sales, advertising, research, media, events and other marketing functions

Location: Chennai

Interested candidates are requested to send their profile to Vidya Ghosh at vidya.alm@ashokleyland.com