Branch Manager - General Trade Sales - FMCG

Position : Branch Manager

Reporting to : Regional Sales Manager

Location : Hyderabad

Candidate should have minimum 4 to 6 years of Experience in General Trade Sales with FMCG Companies.

Responsibilities :

Planning :

- Owns development of monthly demand plan for the branch

- Drives collection and reporting of required current and historical branch sales data to support category and channel analytics

- Drive sales target-setting for on-ground sales and conducts periodic reviews

- Leads and reviews branch sales force productivity to meet value, volume targets

- Manages branch TPI budget

Sales Execution :

- Executes sales volume and value targets for branch, leveraging sales analytics

- Manages execution of BTL initiatives

- Manages deployment of TPI and trade schemes in coordination with region

Trade Partner Management :

- Develops TP engagement plan and maintains optimum call cycles to build and strengthen TP relationships

- Identifies, evaluates new TPs and manages conversion of difficult accounts as needed

Operations :

- Oversees all marketing and key account management activities for the branch

- Oversees all sales logistics for the branch for finished and defective goods

- Owns general administration for the branch

Mehul Deshmukh
9620973003