About the firm :

- We are a product based startup based out of Chennai helping coaching institutes and corporates in India deliver assessment & testing solutions to coaching institutes.

- We are a leader in test prep solutions with multiple satisfied top tier clients in this space.

- Our team consists of experienced tech entrepreneurs & IIM alumni who have experience in growing businesses across education & top eCommerce firms in India.

- We have been recently funded by a leader in the skills training space & are expanding aggressively in the coming few months.

- We are in the process of implementing a strong B2C play in the assessment space, for which we are seeking an experienced Digital Marketing Professional with a strong lead generation focus.

- In this role, you will work closely with the Head of Biz Dev in order to conceive, develop, implement & measure the digital marketing program for the firm

Key Responsibilities:

- Setup from scratch & then go on to run and optimize the digital marketing strategy & budget

- Manage all aspects of digital marketing campaigns including , but not restricting to SEM, Social Media (LinkedIn Ads, Facebook Social Ads, Twitter), display/video & E-mailer Campaigns.

- Identify & executive innovative communication strategy in line with the overall business plans targeting key verticals.

- Managing production of marketing collateral for e-distribution (newsletters, whitepapers etc)

- To run and take ownership of offline campaigns (Note that 90% focus would be on online)

- Additional responsibility of building licensing partnerships with test prep institutes, universities and corporate

Desired Skills & Experience:

- Ability to get a complete understanding of the business quickly & align marketing strategy to these goals.

- Willingness to relocate to Chennai

- 1 to 3 Years of strong digital marketing experience. Preferred if has experience in setting-up online marketing for a product company

- High on analytical skills and derive actionable insights from a lot of data

- Ability to lead & execute projects independently from start to finish.

- Excellent people skills to interact with colleagues and partners.

Compensation:

Attractive compensation structure for the right candidate

Why should you join?

- You would get to work with smart and passionate people who are building a unique product

- We are a very small team at this point in time so you’ll get a lot of responsibilities and whatever you do would have visible impact

- Significant opportunity for growth, given the stage of the company

- Zero hierarchy

Do apply if you fit the requirements to know more : we would love to meet/catch up with interested candidates about the nature of our business and the huge opportunity around it.

Keywords: Online/Digital Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Marketing, Affiliates, Ad Networks, Social Media Marketing, Content Marketing, Email Marketing, Analytic, Customer Acquisition, Re-targeting, Referral Marketing,

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