BlueStone.Com - VP - Brand Marketing

Responsibilities and Accountability :

- Driving the brand marketing function and overall brand & communication strategy

- Developing and implementing marketing programs to deliver the topline sales value and overall gross margin

- Providing strategic direction to offline & social media initiatives

- Driving repeat sales and customer advocacy

- Driving growth in organic traffic via online content marketing

Desired Qualities :

- An in depth understanding of what sells especially for the targeted segment, especially in Indian context

- Ability to coordinate and drive

- Ability to differentiate the brand from the crowd

- Experience in managing and successfully driving multiple projects and teams

- Demonstrated analytical skills - Ability to execute online / offline customer experiences

- Customer focus