BlueStone.com - Sr Online Marketing Manager

About BlueStone:

BlueStone.com is India's Leading Online Jewellery Destination. Founded in 2011 with the intent of providing exquisite gold and diamond jewellery to the Indian consumer at affordable prices, Bluestone houses exquisite pieces of jewellery, designed to appeal to people with unique tastes. One of the first companies to serve the online elite, Bluestone aims at revolutionizing the Jewellery and lifestyle Ecommerce in India with its firm focus on affordability, quality and user experience.

We are looking for highly motivated individuals with core digital marketing experience , excellent pedigree in terms of education and work experience and an outstanding work ethic to join our team and help grow our company. The individual will be responsible for developing our online marketing strategy, analyzing customer traffic, defining segmentation, launching enhanced email marketing and implementing engaging content and online experiences

Must Haves:

- Should have worked in an ecommerce company and handled large scale budgets

- Hands on experience with Facebook PPC, SEM, Display Advertising, Affiliate Networks, Email Marketing, SEO

Key areas of responsibility will include:

- Creating a comprehensive online marketing strategy including all digital channels (Facebook, Google, Display, Email, Affiliates, SEO)

- Optimizing traffic for seasonality, segmentation relevance, and selection

- Identifying opportunity for increased conversion and drive sales growth through implementation

- Analyzing performance of merchandising efforts, defining opportunity to innovate and improve

- Driving sales growth by increasing conversion

- Directing daily content and manage the calendar of initiatives that impact online marketing

- Optimizing website content and to ensure both search engine visibility and favorable user experience

- Designing and delivering online marketing programs that cut through the clutter to reach our audience

- Researching, implementing and evaluating advertising options, searching for ROI

- Providing regular reporting of web analytics, on-line advertising, and email marketing campaigns

- Driving online marketing programs from creative ad development through campaign reporting

- Participating in Budgeting Exercise

- Conducting competitor analysis by keeping abreast of market trends and achieving market share

Qualification:

- 2-5 years of experience in Digital Marketing in an ecommerce setup

- MBA from Tier A institute

- Engineering background is a plus

- Candidates with no digital marketing experience need not apply