Blue Tokai Coffee Roasters - Marketing Lead

We are looking for an analytics-driven individual to lead our marketing efforts to increase engagement with our brand both online and offline and ultimately drive sales.

The role will entail :

Digital Marketing (65%) :

- Aid the founding team in creating the brands digital strategy

- Create, test and execute campaigns across channels (social, email, SEM, etc) to add new users, increase engagement and drive conversions.

- Gather and analyze customer data to inform advertising spends and channel allocations

- Create and deploy testing infrastructure to monitor the effectiveness of campaigns across channels

- Identify online channels to engage wholesale customers

Content Management (20%) :

- Aid in developing campaign & channel specific content strategy

- Support content creation through developing content schedules and managing the creation of blog, print, video and other multimedia

- Occasionally contribute content

Offline Marketing (10%) :

- Develop relevant pitches and collaterals to assist in sales

Required experience :

- 2 - 5 years in a similar role for a consumer goods eCommerce company or agency

- Strong understanding of marketing analytics (ability to set up code a big plus!)

- Knowledge of retargeting

- Experience in writing copy for digital marketing campaigns including email marketing, web pages, landing pages, SEO and SEM.

- A clear understanding of channel strategy, and the appropriateness of each channel

- Experience in developing and executing digital campaigns from strategy to final user touchpoints

- Excellent writing and verbal skills

- A general interest in coffee

- A start up mindset and willingness to pitch in to help with other areas as needed