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COO at Blue Tokai Coffee Roasters
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Blue Tokai Coffee Roasters - Digital Marketing Lead (2-5 yrs)
We are looking for an analytics-driven individual to lead our marketing efforts to increase engagement with our brand both online and offline and ultimately drive sales.
The role will entail:
Digital Marketing (65%)
- Aid the founding team in creating the brands digital strategy
- Create, test and execute campaigns to add new users, increase engagement and drive conversions using Hubspot
- Gather and analyze customer data to inform advertising spends and channel allocations
- Create and deploy testing infrastructure to monitor the effectiveness of campaigns across channels
- Identify online channels to engage wholesale customers
Content Management (20%)
- Aid in developing campaign & channel specific content strategy
- Support content creation through developing content schedules and managing the creation of blog, print, video and other multimedia
-Occasionally contribute content
Offline Marketing (10%)
- Develop relevant pitches and collaterals to assist in sales
Required experience
- 2 - 5 years in a similar role for a consumer goods e-commerce company or agency
- Hubspot experience required
- Strong understanding of marketing analytics (ability to set up code a big plus!)
- Experience in writing copy for digital marketing campaigns including email marketing, web pages, landing pages, SEO and SEM
- A clear understanding of channel strategy, and the appropriateness of each channel
- Experience in developing and executing digital campaigns from strategy to final user touchpoints
- Excellent writing and verbal skills
- A general interest in coffee
- A start up mindset and willingness to pitch in to help with other areas as needed
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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