JOB PURPOSE  To enable Marketing to become closer to our customers and consumers, excel at brand activation, field marketing and drive communication for our brands.   To work closely with Trade Marketing manager & central Marketing in adapting & implementing activation strategies and the agreed BTL marketing calendar  To oversee the development of marketing programs to support achievement of sales, brand and profit objectives.   Identify innovative Business Development Opportunities in alternate channels.   KEY TASKS / RESPONSIBILITIES  Marketing Strategy Execution   - Providing the link between brand marketing strategy & marketplace execution for product, pricing & promotion strategy.  - Review the performance of our brand in the marketplace, monitoring volume and market share and the performance of competitive brands. Make recommendations for any adjustments to product position.  - Monthly report input into giving current situation of funds utilization against planned utilization.  - Implement BTL consumer marketing programs across region and work with implementation agencies.   - To ensure that regional marketing efforts are cohesive with sales & integrated with business objectives.  PROFESSIONAL COMPETENCIES  Experience / Knowledge :  - A blue chip sales or marketing professional with 3-6 years experience, including significant experience of the liqueur industry and / or consumer goods  - Experience of product launches, new product development, product line extensions, working with advertising, media, PR etc.  Educational Qualifications :  - Graduate / Masters in Business Administration [MBA] from a recognized business school   Personal skills:  - Excellent Interpersonal & communication skills.  - A resilient & driven attitude in testing situations ; High execution & networking skills   - High energy, self motivating approach - Willingness to work required hours within tight deadlines.  - Strong team player.  - Willing to accept responsibilities & take initiatives.  - Good presentations   - Proficiency ; Negotiation skills ; Alliances building ability

Mumbai

Bira 91 - Assistant Manager - Trade Marketing 

Bira 91 - Assistant Manager - Trade Marketing  ,Job Description for Bira 91 - Assistant Manager - Trade Marketing  in B9 Beverages Pvt Ltd. in  Mumbai for (3-6) years of experience. Apply Now!

Job Description for Bira 91 - Assistant Manager - Trade Marketing  in B9 Beverages Pvt Ltd. in  Mumbai for (3-6) years of experience. Apply Now!