Bigo - Senior Manager - Marketing

About BIGO LIVE

Bigo Live is an online live video streaming application available on google play and apple store. It is a product of Bigo Technology Pte. Ltd. which is a Singapore-based company.

Bigo is describing itself as a - fast-growing internet company working on - video broadcast and VoIP-related products and services all over the world.- It claims to own over 40 patents in VoIP and video technology. Besides the live-streaming app, it also offers a telecommunications product that enables free international calls and messaging over the internet. Both versions of the app are consistently in the top 20 apps used in Singapore, Indonesia, Vietnam, Thailand, Cambodia, Laos and Malaysia.

Bigo Live has been launched in March 2016 and boasts of more than 50 million users globally on Google play.

Responsibilities :

1. Responsible for Planning, strategy and developing Product/Brand building and awareness pan India, from online and offline channels; Online Platform such as FB/Instagram/YouTube etc.

2. Meets Marketing and sales/promotional financial objectives by forecasting requirements; preparing and proposing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions

3. Play an essential role in driving brand, marketing, and communications on social, print, mobile and digital touch points through compelling content and creative ideas

4. Building and Retention of the Product/Brand image

5. Drive new customers to the platform through brand communication

6. Prepare and Monitor pre-post campaign analysis & ensure the effectiveness / ROI for various activities

7. Building and training of Marketing team

8. Assist Country Manager for other activities

Candidate credentials :

1. Require proven record of successfully managing Marketing and Branding campaigns and events & experience with advertising agencies etc.

2. Should have team handling capabilities and hands on experience across all gamut of marketing activities (Google Adwords, FB, Social Media marketing, Digital Marketing, Display, Print, TV/Radio, ATL/ BTL etc).

3. Live Steaming industry experiences can be considered as priority, similar as internet broadcaster, vblogger etc.

4. Should be proficient in English and Hindi

5. Graduate or post-graduate with 6+ years of experience

- On the rolls of Adecco

Office address: Paras Downtown Center, 6th Floor | Sector 53, Golf Course Road | Near Augusta Point Building, Gurgaon